Kooples, an offbeat brand

The Kooples: Between Rock Heritage and Sustainable Aspirations

The Kooples, a French brand that has won over a generation

Founded in 2008 by the Elicha brothers, The Kooples quickly established itself as a reference in the fashion world. Its DNA? A bold mix of rock, elegance, and a touch of rebellion. The brand has won a loyal following thanks to its tailored cuts, fine materials, and dark, romantic universe.

An accessible high-end positioning

The Kooples positions itself in a segment it defines as "accessible high-end". Prices are certainly higher than those of fast-fashion brands, but remain affordable for quality items. This positioning has allowed the brand to reach a clientele eager to assert their style without breaking the bank.

A distinctive style

The Kooples style is easily recognizable: leather, denim, plaid shirts, rock accessories... The brand's iconic pieces are revisited season after season, while maintaining their original DNA. The collections are often inspired by rock culture, Parisian fashion, and the cinematic universe.

A brand in evolution

If The Kooples has built its success on a rock heritage, the brand is not stagnant. It adapts to trends and the expectations of its customers, while remaining faithful to its values. For a few years now, The Kooples has been focusing on sustainable development and offering more responsible collections.

The challenges of sustainable fashion

Despite these efforts, The Kooples, like many fashion brands, faces challenges in terms of sustainability. The production of clothing is a highly polluting industry, and the transportation of products around the world generates significant CO2 emissions. Although the brand is committed to reducing its environmental impact, there is still a long way to go to achieve fully sustainable production.

How to choose your size at The Kooples?

The Kooples clothes tend to fit quite snugly. It is therefore recommended to take one size up if you prefer a more comfortable fit.

Where are The Kooples clothes made?

The Kooples clothes are manufactured in several countries, including Italy, India, China, and Eastern Europe. This choice is often dictated by production costs and the availability of raw materials.

In conclusion

The Kooples is a brand that has won over a generation thanks to its unique style and its accessible high-end positioning. While the brand has made progress in terms of sustainability, there is still much to be done to reduce its environmental impact. Nevertheless, The Kooples remains a reference in the fashion world and its collections continue to inspire many fashionistas.