Jeans: A timeless icon

Denim, a sturdy canvas

Jeans, this universal garment, takes its name from the fabric from which it is made: denim. This cotton twill, recognizable by its diagonal weave and indigo blue color, was born in Nîmes in France in the 17th century. Named "serge de Nîmes", it was then intended for manual workers, appreciating its resistance and solidity.

A story full of twists and turns

In the 19th century, denim crossed the Atlantic and found new growth in the United States. Levi Strauss, a Bavarian merchant, coupled it with copper rivets to reinforce the pockets of workers' work pants. This is the birth of "blue jeans" in 1873, patented by Levi Strauss & Co.

From workwear to the centerpiece of the wardrobe

Over the course of the 20th century, jeans emancipated themselves from their working-class origins to conquer all audiences. Hollywood actors like Marlon Brando and James Dean use it as their rebellious uniform, contributing to its non-conformist image. The hippies of the 60s adopted it for its libertarian side, while the feminists of the 70s used it as a symbol of emancipation.

Jeans today: a fashion and collector's item

Far from its modest origins, jeans have become a fashion essential, a true cultural object. The big fashion houses revisit it in their own way, offering it in a thousand and one cuts, colors and styles. Legendary brands like Levi's, Lee, Wrangler and Diesel continue to inspire fashionistas around the world.

The 501: a timeless myth

Among the emblematic models, the Levi's 501 occupies a special place. Created in 1893, these straight jeans with a timeless cut have stood the test of time, rising to the rank of fashion icon. Its robustness, simplicity and inimitable style make it timeless, still popular today.

Stars and jeans: a love story

Jeans are inseparable from the stars. From Marilyn Monroe to Rihanna, including Elvis Presley and Kate Moss, celebrities have contributed to its success by adopting it as the centerpiece of their look. Jeans have become a symbol of coolness and timelessness, associated with the image of youth, freedom and rebellion.

More than just a piece of clothing, jeans are a real social phenomenon.

It tells a story full of twists and turns, mixing manual labor, counterculture, fashion and glamour. A must-have for modern wardrobes, it continues to inspire designers and seduce fashionistas around the world.